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Featured Posts Coolbthemes

Friday, 19 August 2011

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the quality and number of traffic to a web site from search engines like google, yahoo, bing via "natural" or "un-paid" ("organic" or "algorithmic") search results as opposed to Search Engine Marketing (SEM) which deals with paid inclusion. Typically, the site appears in the first page or the top position of the search results list, the more visitors it will receive from the search engines. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet Marketing Strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "Search Engine Optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "Search Engine Friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as "Black Hat SEO" or "Spamdexing", use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Thursday, 11 August 2011

PageRank Formula : Number of Backlinks for a Website


Each website have to optimized well in Search Engines in order to get top rankings in SERPs (search engine result pages). And when it comes to Search Engine Optimization (SEO), the very most important factor is Quality Link Building.

Link Building is a strategy or technique to get related and quality back links to your website so that the top search engines like Google, Yahoo, Bing and others rank your website higher in their Search Results. It also helps to increase the Page Rank of your website.

Many of you may tried a lot of hours in a day to build lot of back links to your website. But, Have you ever wondered how many links should you have for your website or what method are  you using to get back links or from where can i get relevant links? I am sure you might have asked these questions many times.

Types of Links Building: 5 Star Rating

1.Content Distribution

Description: Back Links from press release sites, article writing, guest blog posts, Feed aggregators such as RSS feeds
Method to Obtain: Write unique and SEO optimized content & promote using social networking sites
Difficulty Score: *
Quality Score: ***

2.Blog/Forum Comments

Description: Links from forum signatures, blog commenting, posts, profiles
How to Obtain: Search relevant niche blogs & forum topics, register in those sites and create profiles, create signatures for forums using anchor text
Difficulty Score: *
Quality Score: **

3.Purchased Links

Description: Links obtained through submitting in paid blog directories and other paid links
How to Obtain: Search for keywords + sponsor, advertise, sponsored by, banner ads, submit URL, add URL
Difficulty Score: *
Quality Score: **

WARNING: This type of link building is very dangerous and sometimes your website even gets penalized by Search engines.

4.Reciprocal Links

Description: Links from exchanges, partnerships and trades (always go for topic relevant site sites)
How to Obtain: Use only high authority relevant sites to exchange with, try to do a 3 way link building instead of 2 way.
Difficulty Score: **
Quality Score: *

5.Social Media/Bookmarking

Description: Links from various social media profile pages and bookmarking sites
How to Obtain: Find top bookmarking sites based on Page Rank, Alexa Rank, do-follow and submit website using good keyword anchored phrases
Difficulty Score: ***
Quality Score: ***

6.Embedded Content

Description: Links via widgets, info-graphics, badges, and other embeddable content
How to Obtain: Develop visually appealing and valuable content, elevate via social networks
Difficulty Score: ***
Quality Score: ****

7.Link Reclamation

Description: Links to no longer available resources to re-point at your pages
How to Obtain: Check Google Webmaster Tools for pages not found, contact websites linking to those to change link or redirect to your site
Difficulty Score: ***
Quality Score: *****

8.Natural Links

Description: Links obtained naturally due to link worthy content and link baiting techniques, etc.
How to Obtain: Create quality, informative content (avoid duplicate content) and promote via social networks
Difficulty Score: ****
Quality Score: *****

9.Link Requests

Description: Links acquired through manual requests from webmasters, site owners, etc.
How to Obtain: manual email requests by conducting competitive link analysis (always opt for high PR sites)
Difficulty Score: *****
Quality Score: *****

Note: Calculate the ratings based on 5/5 factor.

The above link building structure tells you the value of each type of link building techniques.

How many back links do we need to get a certain Page Rank?

PR1 = 11 Average Links
PR2 = 58 Average Links
PR3 = 296 Average Links
PR4 = 1,520 Average Links
PR5 = 7,816 Average Links
PR6 = 40,185 Average Links
PR7 = 206,611 Average Links
PR8 = 1,062,280 Average Links
PR9 = 5,461,663 Average Links
PR10 = 28,080,881 Average Links

The above estimates shows you how many average links you need to get different Page ranks for your website.

Friday, 5 August 2011

Articles That Attracts Google Panda!

If you want to stop getting slapped from Google Panda and save your website, here is an SEO Strategy that you should read on...

Here is an important message for you that I would like to share in regards to the articles that many article farms had been doing for a long time. It’s time to change your style and strategy if you want Panda as your pet.

The number of articles that are flocking the internet from articles farms have turned out to be the reason behind the effect that many sites are seeing post Google Panda. Hence it has turned out to be opportunity to increase the quality of the content which will subsequently reflect in the ranking of the website.

It is important that people to do proper research on the content that you are planning to write for a site. People must concentrate on crafting error free articles that stands free from spelling errors, grammar mistake and punctuations.

Writing irrelevant things in an article is a big No No. I have observed a pattern of writing from many article submitting sites which is done to fill those 500 words somehow. That was accepted once before but, now everything has changed!

The first point in giving an attractive and quality content is giving an attractive title. When you choose a title for a site, think if you would bother reading it if you were the reader.

Write content for readers no search engines. Use the powerful keyword that you are been asked to concentrate on for 3 to 4 times in an articles.

The ideal places to use them are at the very starting of the article, end of the first paragraph, end of the article (as the last word), and anywhere in between.

Never write common stuffs and fillers in the articles!        

Use a lot of quotes or information that was used by experts.

Put your points in bulletin

Keep the paragraphs short and interesting.

Use a simple format of an article Simple intro-- body (information like quotes, expert views, statistics) –conclusion

The point is to do some innovative methods of article writing. Read a few good quality articles and see the styles that they have used and implement it in here for an efficient white hat SEO.